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Graham Media Group - KPRC
Houston, Texas, United States
(on-site)
Posted
3 hours ago
Graham Media Group - KPRC
Houston, Texas, United States
(on-site)
Job Function
Business Operations
Creative Marketing Solutions Manager
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Creative Marketing Solutions Manager
The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.
Description
KPRC 2 is looking for a Creative Marketing Solutions Manager to lead the execution of creative marketing initiatives that support audience growth, client initiatives, and business objectives across broadcast, digital, social, and streaming platforms.This role is responsible for managing commercial production, promotional campaigns, branded content, and sponsored content initiatives while leading a team that delivers high-quality creative work across the organization. Reporting to the Marketing Director, the Creative Marketing Solutions Manager will help shape and execute innovative marketing initiatives, support the development of new creative opportunities, and ensure operational excellence across all projects.
The ideal candidate is a collaborative builder and leader who can balance creative execution, team leadership, and business objectives while continuously improving how work gets done.
Key Responsibilities
- Lead the day-to-day execution of creative marketing initiatives, including commercial production, station promotion, branded content, and sponsored campaigns.
- Manage and develop a team responsible for delivering high-quality creative work across broadcast, digital, social, streaming, and emerging platforms.
- Partner closely with sales, marketing, audience growth, newsroom, and content teams to execute integrated campaigns that support audience and business goals.
- Collaborate with sales leadership to develop creative marketing solutions, sponsorship activations, and branded content opportunities for clients and partners.
- Identify opportunities to expand creative marketing capabilities, develop new creative offerings, and evolve multiplatform campaigns that drive audience engagement, brand awareness, and revenue opportunities.
- Ensure projects move efficiently from concept through delivery, maintaining timelines, quality standards, budgets, and stakeholder communication.
- Establish and refine workflows, production standards, and creative processes that improve efficiency, consistency, and scalability.
- Monitor campaign performance and identify opportunities to improve creative effectiveness, audience impact, and future marketing solutions.
- Stay current on emerging trends, storytelling formats, platform best practices, and evolving audience behaviors, bringing forward ideas that help strengthen KPRC 2's creative marketing capabilities.
- Coach and develop team members while fostering a culture of collaboration, accountability, innovation, and creative excellence.
Qualifications
- Bachelor's degree in journalism, communications, marketing, media studies, or related field or equivalent job experience.
- Proven success leading creative, production, marketing, branded content, or commercial production teams in a media, agency, or content environment.
- Strong understanding of content creation and campaign execution across broadcast, digital, social, streaming, and video platforms.
- Demonstrated ability to identify opportunities, develop new approaches, and help build programs, processes, products, or creative offerings.
- Background supporting client campaigns, sponsorships, branded content, or integrated marketing initiatives.
- Ability to understand business objectives and translate them into effective creative campaigns and marketing solutions.
- Experience managing complex creative projects and coordinating multiple stakeholders across departments.
- Strong leadership, communication, and organizational skills with the ability to balance competing priorities in a fast-paced environment.
- Track record of improving workflows, processes, or systems that increase efficiency and creative output.
- Familiarity with local media, agency, branded content, or integrated marketing environments preferred.
Location: KPRC2
8181 Southwest Freeway, Houston, Texas 77074
Application Requirements: Please submit a resume along with a brief note highlighting 3-5 examples of creative campaigns, branded content, or marketing initiatives you've led or played a key role in developing that delivered meaningful results. Portfolio or work samples are required. Please include links or attachments showcasing your work.
For each example, include:
- Your specific role in the project
- The strategy behind the idea (not just execution)
- The platforms used (broadcast, digital, social, streaming)
- How you collaborated across teams (sales, editorial, clients, or partners)
- The outcome or impact (audience growth, engagement, revenue, or brand lift)
Send materials and completed application to Wes Rodda, Marketing Director at [email protected]
Click HERE to download and complete employment application.
Any offer of employment is conditional upon the successful completion of a pre-employment drug screening, investigative background check, employment/education verifications and reference checks. You must hold a valid driver's license and be insurable under Texas Law.
No Phone Calls Please
KPRC is an Equal Opportunity Employer. In addition to complying with the requirements of federal law, KPRC will comply with applicable state and local laws prohibiting employment discrimination.
Job ID: 84805119
Please refer to the company's website or job descriptions to learn more about them.
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