Description

KTAL NBC 6, KMSS FOX, KSHV 45 in Shreveport, Louisiana currently in search of a dynamic Creative Services Director. If you are an experienced Marketing/Creative Services Director who can generate, execute powerful / memorable marketing, messaging across every platform, and branding. The ideal candidate is a strategic, imaginative thinker who understands how to bring a station's identity to life through powerful visuals, compelling storytelling, and smart community engagement. This role requires someone who recognizes the vital role community involvement plays in a station's overall marketing strategy-and who can identify, pursue, and activate opportunities with energy and purpose. If you thrive in a fast-paced environment, push creative boundaries, and excel at crafting work that resonates emotionally and cuts through the clutter, we want to talk to you.

The optimum candidate must have a proven and highly successful track record for developing engaging, cut-through-the clutter campaigns across all platforms. A true passion for their craft and an innate ability to develop compelling branding campaigns for our stations and digital products are the key traits for a successful candidate.

Essential Duties and Responsibilities include but are not limited to:

• Lead, manage, and inspire our marketing and promotion department.
• Work closely as a collaborative team leader with the GM, news department and sales department and local production team on all forms of promotion, image campaigns, station events, profitable events, corporate initiatives, sales production and community affairs and client-sponsored programs.
• Oversee all public relations activities and develop working relationships with other local media including newspapers, social media coverage and radio stations.
• Oversee and manage our Commercial Production team.
• Interface with Sales team to ensure all expectations are achieved.
• Provide an environment that focuses on successful communication of client's benefits to consumers for successful media campaigns.

Requirements and Skills:

• Bachelor's Degree in marketing, advertising, mass communications or a related field or an equivalent combination of education and work-related experience.
• Minimum of seven (7) years of experience in media promotion.
• Leadership experience in guiding, directing, coaching, developing and motivating team members, including establishing performance standards and monitoring work effort and performance.
• Must be a positive, collaborative force within the station and a champion of our brand vision.

WORK ENVIRONMENT/PHYSICAL REQUIREMENTS: High stress, high energy environment with deadline pressures. Some travel may be required on rare occasions.

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